Creator // Founder // Store owner
AMY APPLETON
LOS ANGELES
From creator to curator to founder, her next chapter is built on female empowerment and the women who inspire it.
Positioning // Messaging // Visual Identity // Social Bios // Brand Architecture
CHALLENGE
Taylor needed a personal brand that could take him from UCLA research expert to a recognised standalone voice across neuroscience, tech and art
SOLUTION
We created a clear personal brand strategy and identity, aligning his positioning, voice and visual world into one cohesive system.
RESULTS
Taylor now has a more distinctive and future-facing brand that better connects his work across science, neurotech, art and thought leadership.
“I wanted my brand to feel more elevated, more modern and more reflective of the nuance in my work. Kelly and The Brand Terminal brought that to life in a way that feels both sophisticated and true to me.”
—Amy Appleton