Founder // Non Profit President // Author
MICHAEL RUBINO
FLORIDA
NEW YORK
Defining a personal brand built for bigger things
Strategy // Messaging // Creative Direction // Website // Podcast // Book // Brand Book
CHALLENGE
Michael’s work spanned education, advocacy, podcast, book and digital content, but lacked a unified brand. Each part stood alone, making it harder to understand his voice and how everything connected.
SOLUTION
We created a clear personal brand positioning, bringing everything together under one unified identity. This aligned his voice, narrative and visual system across all platforms.
RESULTS
Michael now has a clear and recognisable presence across his platforms, with his work more connected, making it easier for audiences to understand, engage and trust his message.
A look inside Michael’s brand book
“Revolutionary! Working with Kelly and TBT unlocked the clarity and freedom I needed for my personal brand, my company and my non-profit. My personal brand is now driving maximum results and has helped crystallize my future vision.”
—Michael Rubino