BEVERAGE // BRAND LAUNCH
Strategy // Messaging // Creative Direction // Packaging // Website // Social // Email
PORTLAND
Not drinking should be a choice, but it often feels like a stigma. For Bitter For Worse sought to change that. We partnered with the founders to launch the brand as a sophisticated, inclusive player in the growing non-alcoholic spirits category.
A PURPOSE-DRIVEN BRAND AROUND DIVERSITY.
A BOTANICAL-DRIVEN PRODUCT THAT IS FRESH AND DELICIOUS.
PAC NORTHWEST MEETS WES ANDERSON
The branding takes cues from the great outdoors, the Pacific Northwest (Portland, to be exact) and the quirkiness of Wes Anderson with off-beat colors, playful patterns, and symmetrical styling.
