REBRAND BRANDING

Strategy // Messaging // Creative Direction // Website // Social Media // Brand Book

LOS ANGELES

Magenta came to us ready to evolve from a beautiful homewares brand into a clearer, more compelling B2B creative partner. We developed the strategic positioning, messaging and creative direction, then brought it to life through a full brand identity system, website design, social media toolkit and brand applications. The result was a brand built to better express Magenta’s unique balance of creativity, craftsmanship and commercial scale.

WEBSITE

The website was designed to translate Magenta’s new positioning into a digital experience that felt creative, credible and commercially strong. We used the new verbal and visual identity to shape a clearer brand story, elevate the perception of the business and create a platform that could better showcase partnerships,
capabilities and case studies.