REAL ESTATE DEVELOPMENT // BRAND REFRESH
Strategy // Messaging // Branding // Pitch Deck // Website
STAMFORD //
SAN CLEMENTE
Spirit Investment Partners is in the business of transforming old buildings into new, thoughtfully designed living communities. With a growing portfolio, they looked to The Brand Terminal for help positioning the company to enter its next stage of growth.
DEMOCRATIZING THE LIVING EXPERIENCE
CAPTURING AFFORDABLE LUXURY
As we developed the brand messaging and materials we looked for ways to highlight Spirit’s core POD - the intersection of low cost and high design.
WARMTH AND SOPHISTICATICATION
The visual identity is modern and well-considered, a reflection of their properties.
