ONLINE RETAILER // NEW CUSTOMER ACQUISITION

Strategy // Mini Rebrand // Creative // Paid Ads // Influencer Marketing // Podcast Marketing

WINE COUNTRY

Splash is an online wine marketplace that specializes in affordable, curated cases delivered right to your door. Wanting to capitalize on the influx of online sales during COVID, the brief was to target a new audience - female millennials. We collaborated with our media partners at Brand Verge to create fresh content in strategic channels where our audience would be most receptive.

GROWN UP WINES,
CHILDISH PRICES!

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FRESH COLORS, PLAYFUL MESSAGING, FESTIVE IMAGERY

Leaning into the name Splash inspired our mini update to the brand identity.

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TARGETING THE MILLENNIAL CONSUMER

An omnichannel media strategy spanning social, display, podcast, and influencer channels drove awareness, consideration, and purchase among new millennial customers

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5 Million
New users acquired

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161%
Performance vs industry benchmarks

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HARNESSING THE POWER OF PODCAST & INSTAGRAM INFLUENCERS

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233%
Performance vs. industry benchmark

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