CAR EXPERIENCE // BRAND LAUNCH
Strategy // Messaging // Branding // Content // Partnerships
LOS ANGELES // CANNES
The Stable is a celebration of classic sports car culture and the lifestyle that it becomes. With our shared love for travel and belief that experiences are more important than things, we were a natural fit to help bring founder Daniel Harman’s vision to life.
BESPOKE DRIVING EXPERIENCES
ELEVATING THE OPEN ROAD
Our creative approach married scenic California imagery with retro colors, rich texture and messaging about the experience and feeling as much as the car itself.
TAPPING INTO A TARGET AUDIENCE
We took inspiration from brands like Deus Ex Machina, who don’t just sell motorcycles and surf boards, but create culture. In much the same way, The Stable is not just about Ferrari’s and Porsches (although it is!), it’s about celebrating classic car culture.
CALLING ALL THOSE WHO SEEK ADVENTURE
We promised anyone seeking a sense of adventure the chance to connect through curated, immersive experiences based on a shared love of classic cars, timeless design, wanderlust travel, and artisan products.
