PREMIUM SPIRITS // MASTERBRAND REVAMP
Strategy // Messaging // Branding // Launch Plan
AUSTRALIA
Top Shelf International is a Melbourne-based distiller and marketer of premium Australian spirits. The Brand Terminal partnered with them to create a corporate brand strategy and an updated and modern masterbrand that can house all of their sub brands and also take them confidently into future expansion.
BOTTLING UP THE BEST OF THE AUSSIE SPIRIT
Through the brands Ned Whiskey, Grainshaker Vodka, and a soon to be released Agave Spirit, TSI showcases high quality, accessible Australian spirits that are designed to be enjoyed and not just sit on the shelf. It’s craft at scale.
WE ARE SERIOUS ABOUT THE LIQUID, NOT SERIOUS ABOUT OURSELVES.
Australian spirits as the new benchmark for modern taste. It’s not just a place. It’s not just an idea. It’s an attitude.
TOP SHELF BRANDING IN EVERY WAY
Top Shelf represents premium quality as a higher order idea, with a design system that is intentionally bold, modular and easy to execute. We selected an unexpected palette to create a fresh take on the new masculine with color-blocking that breaks up the brands and corporate initiatives. By incorporating big, beautiful imagery of our products, our processes, our land, and our people, we lead the way for emotional storytelling and connection to Australia, thereby setting the stage wide enough to let each brand come to life.
A CHEEKY TONE, BUT NEVER RUDE OR NARROW-MINDED
Sometimes we’re competitive and confident, but we’re always cheeky and playful enough to get away with it. We’re Australian by birth, but quickly feel at home anywhere in the world.
TRADE SHOW BOOTH…DOWN UNDER!
A trade show concept that brings a taste of Australia to the floor with sand on the ground and sweeping photo backdrops. We showcase the Australia on top of the spirits world and an upside-down bar experience. A chill space that’s more about the moment than the product.
