TRACY HONIG
CREATIVE DIRECTOR // DESIGN
As a Creative Director, Tracy has been immersed in the fields of branding, marketing, advertising, fashion, events, correspondence and entertainment for nearly 20 years. Her passion for branding has encompassed all forms - from traditional branding to experiential branding and branding for spaces.
Prior to the Brand Terminal, she worked for award-winning agencies, Deutsch and Team One, to create innovative visual branding and advertising campaigns for luxury brands such as Lexus and Ritz-Carlton. From the traditional ad agency experience, she moved into the fashion world working for Alternative Apparel to help develop their identity through branded materials, merchandise and photo shoots. After that, she landed at a renowned experiential branding agency which gave her the opportunity to brand both personal and corporate events, from the event logos and invitation suites to the visually integrated collateral. She later parlayed this extensive experience to the entertainment advertising industry where she helped brand some of the biggest hits in both film and television.
Throughout her career, her passion for bringing brands to life from concept to execution, both visually and tangibly, deepened to where the chance to join the Brand Terminal team was an opportunity she couldn't pass up. Her goal is to apply her experience in luxury brand development to guide the creative direction of lifestyle brands of all sizes.
WHAT DO I NERD OUT ON?
Interior design, fashion, killer packaging of any kind (I'm a marketer's dream), ALL dogs, hiking, the beach and people-watching!