SPIRITS // BRAND LAUNCH
Strategy // Positioning // Messaging // Branding // Photoshoot // Website // POS // Print
Vikera is a mission-driven, ultra-premium tequila made by Melly Barahas. The brand is named after Melly and her Lady Vikings who operate an all-female run distillery in Valle De Guadalupe. We were tasked with launching the brand in the United States and crafting a story that would capture the soul of the brand.
VALLE DE GUADALUPE
EXTRAORDINARY TEQUILA
MADE BY LADY VIKINGS
CRAFTING SPIRITS, CREATING OPPORTUNITIES
We crafted messaging around the brand’s mission to provide education, empowerment, and career opportunities for women and other marginalized groups in the wine and spirits industry.
WOMEN, EMPOWERED
Bold, high-contrast imagery features the women of the distillery and the custom crafted Lady Viking illustration calls attention to the brand’s founding story.
ROMANTICIZING THE LIQUID
“VIKERA IS NOT JUST TEQUILA, IT IS THE RESULT OF THE DREAMS AND IMMENSE DEDICATION OF THESE WOMEN WHO PUT A PIECE OF THEIR HEART AND SOUL INTO EVERY BOTTLE AND EVERY DROP.”
— Melly Barajas, Master Distiller of Vinos y Licores Aztecs
