WILL MCKEAND
CREATIVE DIRECTOR // COPYWRITER
As a strategic, creative thinker and leader, Will has been inspiring consumers to click, buy, and evangelize for brands for over twenty years. More than a creative director and copywriter, Will is a dot connector - connecting brands from startups to Fortune 500s with their consumers in categories from outdoor apparel, travel, and tech to action motor sports, beer, pet, and baby care.
Besides the Brand Terminal, Will has worked at several other world-class integrated marketing agencies including The Integer Group / TBWA, Wunderman / Y&R, and Geometry Global, now VMLY&R, and has been brought in to shore up creative thinking as a freelancer for agencies like Arc Worldwide and Modern Climate. He and his work have been recognized in The One Show, Addy’s, and Promo Pro Awards, and he was even selected as the 2006 People Magazine Person of the Year.
WHAT DO I NERD OUT ON?
Loving life with my wife and daughter, playing guitar, mandolin and harmonica (not all at the same time), and snowboarding.