BEAUTY // BRAND SCALING
Strategy // Messaging // Campaign Idea // Digital // Marketing Plan
OSLO
Eleni & Chris harnesses the power of pure and proven Scandinavian ingredients to deliver exceptional products. We were brought on board to launch this cult Scandinavian brand in the US and create a following among Americans wanting to embody the effortlessly chic Scandinavian lifestyle.
BOTTLING UP THE ALLURE OF SCANDINAVIA
We set out to define and own Scandinavian beauty by launching the campaign “DESTINATION SCANDI BEAUTY.” Scandi words brought to life the brand voice. Visual elements showed beauty with an edge.
PURE + PROVEN
Our product philosophy gave us room to promote the skin and hair care lines under one brand idea.
