JEWELRY // BRAND BUILDING
Strategy // Messaging // Branding // Campaign Idea // Marketing Plan // Digital Assets // Tradeshow Materials
LOS ANGELES
Michael M built a successful business as a luxury bridal jewelry house. As they expanded to ready-to-wear, they came to us to help take their brand to the next level. We created an umbrella brand to house both bridal and ready-to-wear, maintaining the equity that they had built, while defining what it meant to be a modern lifestyle brand selling direct to consumer. We set the brand up for long-term success in the market with a brand idea that infuses storytelling and a visual and verbal language that brings to life the chic and edgy Los Angeles setting.
EVERY CROWN TELLS A STORY
THE REBELLIOUS PLAYER
IN LUXURY
We carved out an ownable and authentic space as a brand that is younger, sexier and slightly rebellious compared to the traditional European and New York brands it sits next to. As MM enters the spotlight, we are celebrating what it means to be a modern woman.
A LOS ANGELES BRAND WITH MID-CENTURY MODERN INSPIRATION
Our creative direction merges sophistication with edge. Rich deep tones against fun pops of color. Architectural lines mixed with patterns. Our visual world takes inspiration from the product design, blending masculine and feminine details.
ELEVATING THE M LOGO AS OUR CROWN
A SOPHISTICATED UNBOXING EXPERIENCE
To launch the ready-to-wear collections, we designed a beautiful and rich unboxing experience to create a successful, new DTC business.
MODULAR ASSETS THAT BLEND THE PHYSICAL AND DIGITAL WORLD
DIGISCAPES COMBINED WITH PHOTOGRAPHY CREATE A MESMERIZING EFFECT
In the time of NFT’s, we were excited to utilize digital art for a unique and modern “photography” style and create tone on tone color stories.
