CANNABIS // BRAND LAUNCH
Strategy // Positioning // Branding // Merchandise // Space Design
MISSOURI
Hippos was founded with the belief that high quality cannabis should be available to all. As they prepared to seek out investors, they tapped The Brand Terminal to develop a multi-tiered brand architecture including cultivation, dispensary and signature product.
CANNABIS, FRESHLY CUT
MAKING THE DISPENSARY A DESTINATION
Concepts for the dispensary showed how we could create a thoughtfully designed, tech-forward, interactive experience.
‘GOTTA-HAVE-IT’
PRODUCTS & MERCH
CUTTING THROUGH
A SEA OF GREEN
Bright branding brought out the fun while differentiating Hippos from traditionally green cannabis brands.
The name Hippos was inspired by the Hippocratic Oath. To play into this, we wrote our own version as a brand mantra.
At Hippos we swear to fulfill, to the best of our ability and judgment, this oath:
We will respect the hard-won gains of the trailblazers in whose steps we walk and gladly share the knowledge we’ve gained with the cannabis advocates who are to follow.
We will remember that there is both an art and science to plant medicine and that our ability to offer healing without judgement may be the greatest gift of all.
We will remember that our buds do not treat aches, pains, and illnesses but whole humans beings with complex needs.
We will honor the right for individuals from all backgrounds to enjoy cannabis and endorse its use as much for bringing about pleasure as alleviating pain.
We will cultivate and supply only the freshest and highest quality cannabis to our customers.
May we always act to preserve the traditions of our calling. So long as we stay in promise to this oath, may we enjoy a life well lived and cultivate all the joys of our chosen profession.
SPARKING THE CONVERSATION ON SOCIAL MEDIA
