TECHNOLOGY // BRAND CREATION
Strategy // Positioning // Messaging // Research // Branding // Packaging // Creative Direction // Digital // Social // POS // Marketing Plan
PARIS
Level is the first smart lamp designed to ease the challenges of reading with dyslexia. After an unsuccessful launch in France, the team hired The Brand Terminal to rebuild the brand from the ground up and position it as the category leader in the conversation around dyslexia as they prepare for their US launch in 2021.
SEE DYSLEXIA UNDER A NEW LIGHT
THOUGHTFUL, APPROACHABLE TECHNOLOGY
Level is the first lamp designed to ease the challenges of reading with dyslexia. The brand design and personality reflect the smart technology while staying approachable and warm.
ELEGANT PRODUCT DESIGN APPEALING TO BOTH PARENTS AND KIDS
Renowned artist Marc Ange designed the lamp while we applied the final touches with color selection & logo placement.
A VISUAL WORLD THAT APPEALS TO NEEDS VS DEMOGRAPHICS
MAKING THE COMPLICATED, SIMPLE WITH ILLUSTRATIVE VIDEOS
BUILDING PRE-LAUNCH BUZZ WITH EVENTS
A SMART, APP ENABLED SOLUTION
Partnering with the app development team at Sidebench, we designed a companion app to operate the Level lamp.
