HEALTH + WELLNESS // BRAND SCALING
Strategy // Marketing Direction
LA / SYDNEY
Mobot is the world’s first and only foam roller water bottle. After a successful Australian launch, The Brand Terminal was tapped to introduce the brand to the Los Angeles fitness community.
CHANGING THE WAY
PEOPLE MOVE
BRANDING DESIGNED
TO FEEL GOOD
The new black, white and blue identity kept the brand strong while hinting at water and leaving room to showcase the artistic product colors.
DIRECT TO COMMUNITY MARKETING
Working closely with the digital agency and PR team, we refreshed the website and created a partnership marketing strategy to grow brand awareness.
