FOOD // BRAND REFRESH
Strategy // Messaging // Branding // Packaging // Photoshoot // Social // Website // Collateral
LOS ANGELES
Eat well, make healthy choices, live better. We were tasked with bringing this ethos to life through the Plate Therapy Kitchen rebrand and in doing so, position the young healthy food delivery company to reach the next level.
REAL FOOD FOR REAL CHANGE
MEET THE
PLATE THERAPIST
To bring to life the brand’s holistic and supportive approach to nutrition, we elevated founder Danielle McPartlin into the role of “The Plate Therapist.” We tapped into her core beliefs to create The Plate 8, the food philosophies that distinguish their approach to healthy progress.
MAKING
HEALTHY HIP
We bottled up Danielle’s nurturing personality and hip Hollywood lifestyle into a modern brand identity.
DTC (in this case, we mean DIRECT TO COMMUNITY activation!)
SUSTAINABLE PACKAGING
A belly band around new sustainable packaging provides a splash of color and clear communication while keeping the focus on the food.
A DIGITAL REDESIGN THAT EMPHASIZES THE LIFESTYLE AS MUCH AS THE PRODUCT AND THE REAL FOOD PHILOSOPHIES.
